📩 6 Tips to Beat Spam Filters

Are you sick of dismal open rates while your competitors dominate inboxes?

It's time to stop pleading with spam filters and start dictating terms. Because if you're not first in the inbox, you're last in line for that precious attention.

Most emailers are clueless about deliverability. They blast their lists obliviously while spam folders gorge on their "hot offers." It isn't very comfortable.

Your emails are presumed guilty until proven innocent. Each one has to earn its way into the inbox.

Let's get this straight:

1. Email cleanness is non-negotiable. Regularly purge your list of inactive subscribers to boost those engagement rates. This directly impacts your sender's reputation, which in turn affects deliverability. Use engagement automation to track opens and interactions. Send a last-chance email if someone hasn't clicked in 60 days. Still no interaction? It's time for them to go.

2. Following the CAN-SPAM Act is more than a legal formality. It shields your business from hefty fines. Make sure your information is accurate. Also, ensure your subject lines aren't misleading. And provide an easy way for subscribers to opt out.

3. Consider implementing a double opt-in process. This shows that subscribers want your emails, cuts the risk of sending to bad addresses, and improves list quality. Subscribers sign up, confirm their email, and only then receive your content. It's an extra step, but it's worth it to maintain a clean, engaged subscriber list.

4. Ramp up the engagement of your emails. More engaging content is more likely to be opened and valued by subscribers. This boosts your sender's reputation. It also ensures your emails reach the inbox, not the spam folder.

5. Don't just write emails, smart-check them first. Use spam checker programs routinely. These tools aren't fancy add-ons—they're your front-line defense. They sift through your email. They catch sneaky trigger words that could send your message to spam.

6. Know your spam triggers and exclude those terms from your emails. Understanding what triggers spam filters is key. Avoid these pitfalls to keep your emails clean and inbox-friendly.

Put these tips into action, and watch your open rates skyrocket. When your people finally see your emails, it's on you to not waste their time.

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Regards,
Yar