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- 📩 7 Hooks That Slap
Your intro is killing your CTRs.
Most writers spend 3 hours on content and 30 seconds on the hook.
Big mistake.
Because nobody cares what’s inside… until they’re hooked from the first line.
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📩 “My grandma did this, and it worked better than my welcome email.”
Personal. Specific. Slightly absurd.
Readers slow down when something feels real and oddly familiar.
Curiosity kicks in.
What did grandma do? Why is it better than a polished email?
It feels like a story, but sets up a lesson.
🧠 “This email took 3 minutes to write and 8,221 people read it.”
Proof > Bragging.
Sounds impressive without flexing.
The format? Short. Numbers. Contrast.
3 minutes vs. 8,000+ reads? That’s tension.
It screams: simple works, even when you think it will not.
🤯 “I deleted 400 subscribers last night. Best decision I’ve made.”
Reverses expectations.
Everyone chases growth. But cutting people? That’s bold.
This line forces people to ask “WHY?”
And that’s exactly what keeps them reading.
Short. Harsh. Truthful.
Sometimes a brutal wake-up works better than 10 tips.
No fluff. No filters.
It triggers either self-defense or curiosity, and both keep eyeballs glued.
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🧪 “I tested 9 subject lines. This one got 3x more replies.”
Built-in experiment = built-in intrigue.
People love tests because they give clear answers.
And results tied to behavior (replies, clicks, messages) feel real.
🧨 “Nobody talks about this, but it works every single time.”
Sneaky psychological bait.
The phrase “nobody talks about this” makes people lean in.
It signals exclusivity, even if it’s not.
Add “every single time” and it sounds like a pattern, not a one-timer.
🚫 “I broke every email ‘rule’ and it still worked.”
The rebel angle.
People love rule-breakers who are still winners.
This line gives permission to ditch templates and try something different.
Also, plants a seed: maybe the rules are wrong?
Each line above works because it hits 1 of 3 psychological levers:
Curiosity, contrast, or contradiction.
Your subject line or opening should never sound “nice.”
It should sound like a tiny cliffhanger that people can’t walk away from.
Want people to remember your next email?
Write like someone who knows how to interrupt boredom.