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Can you see the future?
No, I didn't think so. But with the right analytics, you might as well have a crystal ball. Every data point is a clue about what's coming next.
Stay ahead of the curve, or keep doing what you're doing if you prefer to tread water. It's your choice.
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We all want our newsletters to grow and thrive, right? But are you tracking the right metrics to make that happen? With so many numbers to track, it's easy to get lost in data overload.
For example. Did you know that watching your inactive subscribers can boost deliverability? It can also boost open rates. Or does calculating customer lifetime value provide significant insights into retention?
Today, I will reveal the 11 newsletter metrics worth your attention. These numbers can supercharge your growth, engagement, and revenue when leveraged.
Open Rate (OR). Measures the percentage of subscribers who open the newsletter email. A high OR indicates that the subject lines and content resonate with the audience. They have an interest. It's crucial for understanding reader engagement.
Click-Through Rate (CTR). It tracks the percentage of subscribers who opened the email. Then, it tracks how many clicked on links within it. CTR reveals engagement levels with the specific content and calls to action. A high CTR signals that the newsletters are compelling.
Unsubscribe Rate (UR). The percentage of subscribers who opt out after receiving newsletters. A low UR signals that the content aligns with audience expectations and interests. A high UR points to a mismatch that needs addressing.
Bounce Rate (BR). The percentage of newsletters that could not be delivered was due to bad email addresses. They were either invalid or inactive. A low BR ensures the highest deliverability and audience reach.
List Growth Rate (LGR). The rate at which the subscriber list is growing or shrinking over time. A high LGR shows successful list building. A low one shows subscriber churn.
Conversion Rate (CR). This is the percentage of subscribers. They took the desired action after receiving the newsletter. They made a purchase or signed up for a subscription. CR measures how many subscribers responded to your calls to action in the newsletter. It's a key metric for making money.
Lifetime Value (LTV). The total revenue a single subscriber will generate throughout their subscription period. LTV quantifies the long-term value of retaining engaged subscribers.
Churn Rate (ChR). The percentage of subscribers who cancel or unsubscribe is for a set period, such as a month or a quarter. A low ChR promotes sustainability by retaining the subscriber base.
Weekly Active Users (WAUs). The count is of unique subscribers. They've opened or clicked the newsletter within a week. WAUs are useful for frequently distributed content.
Monthly Active Users (MAUs). The count is of unique subscribers. They've been engaged by opening or clicking in the last month. MAUs provide a broader picture of engagement over time.
Inactive Subscribers. Subscribers who haven't opened or clicked in an extended period. Identifying inactive subscribers allows for cleaning up lists for better deliverability.
Here's the data that drives my success.
Learn to use these key numbers. Then, you'll spot issues and optimize for big growth. Use the right data instead of flying blind.
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