- Grow 📧 Monetize
- Posts
- 📩 Build your list? Start here
If people aren’t opening or clicking, your list isn’t growing. It’s swelling. Inbox providers watch engagement to decide where your messages land. When engagement is high, your sender reputation improves. New subscribers are far more likely to see your welcome email in the inbox, not in spam.
Engagement → Reputation → Activation → Growth.
That loop compounds.
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Make engagement your growth strategy
Send to your engaged segment. Use your Base Sending Segment so you’re writing to people who actually want your emails.
Ask to be added to contacts. A short note in your welcome and in your footer works. Address book, star, safe sender, whatever the platform calls it.
Invite clicks on purpose. Ask a question, include a one-tap poll, link to one useful thing. Small actions add up.
Encourage forwarding. A simple line helps: “Know someone who’d get value from this? Please pass it along.”
Ask for replies. Even a quick “got it” signals trust to inbox providers. It also tells you who’s paying attention.
Stay relentlessly relevant. Segment by interest and recency. If your book crowd gets protein bar promos, they drift.
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Here’s the kicker. A healthy list doesn’t only perform better today. It also makes new signups more valuable tomorrow, because those emails actually reach the inbox. If your reputation tanks, the nicest welcome series in the world never gets read.
So, yes, keep growing the list. But guard the relationship you already have. Keep people curious. Keep them clicking. Keep them coming back. That’s how the flywheel spins.
Before you go
Struggling to keep a steady flow of subscribers who stick around? You’re not the only one. There’s a calmer way to bring in engaged, high-intent readers without guessing on media buys. Book a call to talk through it.
Keep the flywheel spinning!
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