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- 📩 Clean Your Email List
Do you have subscribers who never open your emails? Have more of your emails been shoved into the dreaded "Promotions" tab lately?
That's a clear sign your list needs some cleanup.
Cut the dead weight and regain that coveted inbox placement. Your newsletter metrics will thank you.
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You've worked hard to build your email list. Yet, lately, you've seen engagement rates drop. You're also seeing more soft and hard bounces than expected.
This is a natural process that happens with every email list over time.
But don't panic - there's an easy way to re-ignite your list's power.
It's time for an email list cleaning. Remove the inactive subscribers, spambots, bounced emails, and disinterested people from your list.
Sounds crazy, right? We're taught that a bigger list equals better results. But think about it. Would you rather have 100,000 subscribers who never open your emails? Or are 10,000 raving fans awaiting your next message?
The truth is, an engaged, pruned email list trumps a bloated one every time. You'll boost open rates and deliverability by keeping only those who open and click. You'll also build a tribe of true believers. No more getting throttled to the dreaded "Promotions" tab!
Clean your email list every six months to a year, depending on your list's size and email frequency.
Follow these steps:
Create segments in Your ESP:
Segment 1: Users without opens in X days (X varies based on your newsletter's frequency and content).
Segment 2: Users opening 100% of emails but with 0 clicks in X
Exclude these segments from future sends, but do not delete them permanently. You can send them a special re-engagement email, and this information may be useful for retargeting through advertising.
Your reputation among email providers and advertisers hinges on engagement. The more engaged your audience, the better you'll reach new inboxes.
Clean your email list before it tanks your sender's reputation.
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