📩 Everyone Says "Find Your Niche"

You don’t need one. I never had one.
Yet, the newsletter still grew like a weed.

People told me it wouldn’t work.
They said I had to become the expert in something.
They were wrong.

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The niche was me.
Not the topic.
Not the tools.
Not the trends.

Just my take. My voice. My perspective.

Let that sink in.

🔍 I Focused on People, Not Topics

I didn’t wake up with a crystal-clear vision.
I just paid attention to what hit.

DMs. Comments. Email replies.
The questions kept repeating.

So I answered them.
One by one.
Then turned answers into issues.
Issues into routines.
Routines into systems.

The audience told me what they cared about.
I didn’t need a spreadsheet or branding workshop.

I needed ears.

🛠️ The Simple Stack That Worked

One thing that helped?
I stopped trying to be everywhere.

Every week, I sent one issue.
Used the same structure:
Short personal story.
One useful tactic.
One nudge toward my digital product.

No crazy funnels.
No ninja tricks.
Just rinse and repeat.

People kept reading.
And some people bought what I made.
That was enough.

⚙️ How I Built My First System

I built a mini resource using stuff I already knew.
Used Google Docs.
Hooked it to an email automation.

Then I wrote 3 emails:

1. Here’s something useful.

2. Here’s how I made it.

3. Want it? Cool, this is how.

That was it.
People didn’t ask for more.
They asked for less.

Lower friction. Fewer steps.

The only thing that changed?
My mindset.

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🧠 Prompts That Made Things Easier

Try these in ChatGPT. Copy, paste, watch the sparks fly.

1. “List 3 resources I can build for [audience] who struggle with [pain].”

2. “Write a 3-part email sequence that explains something useful and links to a resource.”

3. “Give me 5 headlines that would make someone pause if they’re stuck in [pain/problem].”

4. “Turn this paragraph into a punchy story: [insert story].”

5. “Summarize the top 3 frustrations [target group] has when trying to [goal].”

🧨 Final Thought

Most newsletters drown in templates and rules.
That’s why they sound the same.

You don’t need to fit in.
You need to cut through.

Question: What would your newsletter look like if you removed every "best practice"?

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