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19 Effective Lead Magnets
Most people think lead magnets are dumb little PDFs nobody wants. But let me tell you, when done right, they're fire.
Give away something people care about, and you'll have them lining up to get on your email list.
Now, I'm dropping a truth bomb. Lead magnets are not just freebies.
It’s all about giving something valuable that hooks your audience immediately.
Start by promoting a lead magnet. Ask for comments on your post. Why? So you can send those interested a direct message with the link. That's right, you get to slide into DMs legally.
The next step is to send them a DM with a link to your opt-in page. They pop in their email, and voila, they access the lead magnet.
You can set this up to run on autopilot with tools like Tweet Hunter or Taplio. Prefer hands-on? Manually copy and paste. Either way, you're in control.
Here’s what happens next:
If your lead magnet is valuable, people will eagerly swap their email for it.
This tactic explodes lists. It adds up to 500 new subscribers and followers, especially for smaller accounts. This isn’t just theory. It's tested, proven, and delivered.
You can use lead magnets everywhere.
Drop them at the end of a long post, a thread, a video, or a carousel.
Embed them in your social posts.
Make it your social profile link.
Slide them into your Instagram or TikTok
Use them in a cold email, a message, or a DM.
Now, not all lead magnets are created equal. The best ones provide instant gratification.
Cheat sheet
Checklist
Database
Swipe file
Tool or resource list
Template
Short video
Mini EBook
Audio Book
Industry Report
Summary
Webinar
Mini Course
Coupon
Template
Worksheet
Free Trial
Calendar Or Planner
Free Coaching Call
Make your lead magnet a turn-key solution to a specific problem. Don't hold back - give people what they want.
And if you're worried about quality subscribers, chill. A great lead magnet attracts an engaged audience. Use lead magnets to rapidly grow your list from scratch.
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