📩 How to Get 55% Open Rates

Here's the Weird Secret

Author

Captain YAR
August 11, 2024

Ever wonder why some emails get ignored while others blow up?

I'll tell you a secret. It's not what you think.

Our most-clicked email had a 55% open rate. The subject?

create, grow, monetize

In partnership with

"How bitcoin is created"

Boring as hell, right? But it worked.

Here's why:

  1. It solved a problem

  2. It promised inside knowledge

  3. It was timely

But that's just the start.

We analyzed hundreds of our top-performing emails. Here's what we found:

  1. Help people make money. "How a tiny D2C company hacked its way to $500k/mo in sales" crushed it.

  2. Ride the wave. "Why NFTs are suddenly selling for millions of dollars" caught fire.

  3. Shorter, please! Our top 20 best subject lines averaged 31 characters. The bottom 20 averaged 44 characters.

  4. Real stories sell. "We interviewed 20+ vending machine owners. Here's how much they make" got clicks.

  5. Be bold. Assertions beat questions. "Stripe Treasury is a huge deal" (51% open rate) stomped "Will Big Tech lose its tax shelters?" (42%)

  6. Solve big problems. "Fixing the $650B subscription economy" got a 46% open rate.

  7. Use numbers. "How Target took $9B from competitors" also hit 46%.

  8. Drama works. "She was kidnapped and locked in a car trunk. Then, she decided to change the car industry." 47% open rate.

  9. Break the news. "Amazon's next play" (53%), "Apple fires Intel" (52%), "Jeff Bezos is stepping down" (51%).

Assumptions are often wrong.

We thought the conflict would sell. It didn't.

We thought people loved explainers. They don't.

Our worst-performing email? "Board games are starting to look a lot like video games"

Lesson learned: Be clear. Be useful. Be interesting.

In sum, to write great subject lines:

  • Experiment often

  • Keep it short

  • Keep it simple

  • Help people make $$$

  • Assertions > questions

  • News sells

  • So do solutions

  • Conflict is overrated

  • So are explainers

  • Don’t make people think too hard

Want to 10x your email game? Here's what to do:

  1. Test everything

  2. Challenge your assumptions

  3. Focus on value, not clickbait

Your move. Start applying these lessons today. Watch your open rates soar.

Turn your email & SMS marketing into a profitability engine

  • Increase welcome flow revenue by 50%

  • Generate 20% more repeat purchases

  • Send shoppers to branded storefronts with a 17% CVR

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Regards,
Yar