đź“© 7 Ways to Grow

Bye-Bye Slow Growth

Author

Captain YAR
June 01, 2024

Do you want your newsletter to thrive? It's simple.

You'll stay stuck in the slow lane if you keep chasing the "organic" traffic dream. Paid channels are where the real growth happens.

create, grow, monetize

Paid ads are a war zone, but I have battle-tested strategies to dominate. After spending thousands, I cracked the code.

Here are the Top paid channels and ad platforms for newsletters to acquire subscribers:

  1. Newsletter Ads. Advertising directly in complementary newsletters gives you unmatched access to their engaged audiences. Coordinating placements is hard. You need to do it across 5-10 newsletters for meaningful volume. But the payoff is huge if you crack the code. Tap into the same passions and interests that drive high open rates of 50-65% and monster CTRs of 10-25%.

  2. Twitter Ads. Surprise! Twitter’s not just for tweets. Recent improvements mean lower CPMs ($1-$3) and CPCs ($0.10-$0.40). Twitter subscribers are more engaged than Facebook users, costing $1-$4 each, with open rates of 45%-60% and CTRs of 5%-15%. But beware of bots lowering conversion rates. Still, it’s a cost-effective way to reach engaged audiences.

  3. TikTok Ads. TikTok transitioned from cringeworthy dance trends to a paid acquisition powerhouse. Create native, meme-worthy videos to hook viewers. This approach can rival Facebook's performance with $2-$3 CPAs, 40-50% open rates, and 5-10% CTRs. Be ready to revamp creatives constantly as trends fizzle out fast.

  4. Beehiiv Boosts. Beehiiv's Boosts is a powerful affiliate network. It lets you tap into the audiences of other respected newsletters. The smaller publisher base limits volume. However, the $1-$2 fixed CPAs, 35-50% open rates, and 3-6% CTR make it a good supplemental channel.

  5. SparkLoop Partner Program. SparkLoop's partner program uses co-registration forms. This lets users opt into many newsletters at once. It's a questionable tactic that sacrifices quality for quantity. It results in poor 25-30% open rates and very low 1-2% CTRs. But hey, those $1-$2 CPAs are tantalizing if you want raw, cheap volume.

  6. Google Search Ads. Google Ads remain a staple for capturing high-intent searchers hungry for your content. Bidding on branded, news, competitor, and newsletter keywords works well. It delivers 50-60% open rates and 5-15% CTRs. Understandably, this engagement comes at a premium $5-$7 CPA that's tough to scale.

  7.  Facebook & Instagram Ads. Meta’s platforms are the heavyweights. Use image, motion graphics, and UGC video ads to drive traffic. Expect CPAs of $1-$3, open rates of 40%-55%, and CTRs of 5%-15%. It’s scalable to over 100k subscribers monthly. But you need serious expertise or a marketing agency to pull this off. High risk, high reward.

Are you ready to break free from slow growth? Can you turn your newsletter into a profitable venture? Use these paid strategies and watch your subscriber count and income soar.

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Regards,
Yar