- Grow 📧 Monetize
- Posts
- đź“© Newsletter Ads Suck
You’re Just Doing Them Wrong
Ads aren’t the problem.
Whenever a newsletter ad flops, someone yells, “Ads don’t work anymore!”
But the truth?
Bad ads are the real killers.
Most newsletter ads fail because they’re safe, boring, and forgettable.
They blend in, offering nothing new or exciting.
People don’t hate ads they hate irrelevant interruptions. If your ad feels like spam, it dies when someone scrolls past.
In partnership with
Secure Access to Digital Assets
Bridging traditional finance & blockchain.
C$152.4M YTD revenue.
Global ETP leader.
Your Ads Fail Because They’re Boring.
Have you ever seen a newsletter ad and thought, “Who approved this?”
That’s what your readers think when they see a generic ad stuffed with clichés, dull offers, and recycled visuals.
No soul. No punch. Just noise.
Safe ads feel like wallpaper forgettable.
The best newsletter ads?
They provoke, challenge, and spark emotion.
Stop Selling, Start Storytelling.
The best newsletter ads don’t scream “Buy now!”
They pull people in with stories that make them feel something curiosity, excitement, or even FOMO.
Think about the last ad you clicked—it likely hit you emotionally or made you curious.
Action Tip:
Craft an ad that feels like a story your audience wants to share. Use personal anecdotes, surprising statistics, or even a bold opinion that challenges the norm.
Lead Magnet Tactic: Turn Content into Subscribers
Offer Something Irresistible.
Don’t just promote a product. Offer a free resource (lead magnet) your audience finds valuable. This could be:
A checklist of your best marketing tips.
A free guide on “How to Grow a Newsletter in 30 Days.”
A swipe file of successful newsletter ad examples.
Bonus Tip: Look at successful newsletters in your niche. Analyze how they run ads, create lead magnets, and promote offers.
Reverse-engineer what works and apply it to your campaigns.
Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!
3 Ad Tactics That Print Money
Contrarian Lead: Challenge a common belief in your industry.
Example: “Newsletters Are Dead? We Made $50k From Ours.”Visual Power: Use unexpected, eye-catching visuals that interrupt the scroll.
Tip: Bright, weird, or funny images stop people in their tracks.Direct CTA: Be blunt and direct—ditch polite "Learn More" buttons for power verbs like “Get Started Now.”
Example CTA: “Want Results? Click and Start Growing.”
Bad newsletter ads don’t fail because of ad fatigue they fail because they’re forgettable.