- Grow 📧 Monetize
- Posts
- 📩 Newsletter Metrics Are Broken
Most people treat their open rate like it’s a trophy. “45%! Look at me crushing it!”
But let’s be real: Open rates don’t pay your bills.
They don’t grow your business.
They don’t tell you the one thing that matters most—how much value your newsletter creates.
In partnership with
Discover 100 Game-Changing Side Hustles for 2025
In today's economy, relying on a single income stream isn't enough. Our expertly curated database gives you everything you need to launch your perfect side hustle.
Explore vetted opportunities requiring minimal startup costs
Get detailed breakdowns of required skills and time investment
Compare potential earnings across different industries
Access step-by-step launch guides for each opportunity
Find side hustles that match your current skills
Ready to transform your income?
Here’s a truth bomb for you: Your revenue-per-email (RPE) is the only metric that matters.
Think about it: If your newsletter generates 1K every time you hit send, does it matter if your open rate is 20% or 40%? Not one bit.
So, what’s RPE?
It’s simple.
Take the revenue you generate from an email and divide it by the number of emails sent.
This number should keep you up at night—or let you sleep like a baby.
Open rates? Vanity metric. Click-through rates? It's cute, but not the big picture.
Focus on Real Growth
Track Lifetime Value (LTV): Are your subscribers sticking around long enough to buy multiple times?
Measure Engagement Depth: Who’s replying? Forwarding? These people are your goldmine.
Optimize for RPE: Every email should work toward increasing your RPE, even if open rates take a hit.
Here’s a quick exercise for you:
Pull up your last 10 emails.
Calculate RPE for each. Are you moving in the right direction or spinning your wheels?
Open rates might win you applause, but RPE wins you a thriving, profitable business.
P.S. Want to learn how to shift your focus to real growth?
Hit reply and tell me about the biggest metric you’re struggling with.
Let’s crush it together.
Explore our previous therapeutic posts that you may have missed:
Break through plateaus on Meta and reach new audiences
Leverage authentic storytelling in competitive markets
Reduce CPAs by 25% while scaling your reach
Expand team capabilities without increasing headcount