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- đź“© Nobody Reads Pretty Emails
Everyone’s obsessed with design.
Colors. Fonts. Layouts. Pixel-perfect headers. Rounded corners. All that fluff.
But here’s the truth:
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Pretty emails don’t get read. Ugly ones do.
We tested. We tracked. And the ugly ones—plain text, no images, no banners—got more replies. More engagement. More actual readers scrolling all the way to the bottom.
Why?
Because they look like real emails. Not ads. Not brochures. Not marketing spam. They feel human. They feel honest.
👀 Pretty Design = Instant “This Is Marketing” Vibe
Think about it.
You see a slick newsletter in your inbox with colorful headers, perfectly spaced sections, and polished footers.
What’s your first instinct?
Delete. Or worse—ignore.
Your brain tags it: “Someone’s trying to sell me something.” Doesn’t matter what the subject line says. Your subconscious has already made the call.
On the flip side…
Plain text emails feel like a friend wrote them. Casual. Direct. Like they hit “reply” and typed it just for you.
And that feeling? That’s what keeps people reading.
🧪 We Ran This Test. Ugly Won. Every Time.
One email had a stunning Beehiiv template. Gorgeous fonts. High-res image up top. Three-column layout. CTA button.
Another email? No logo. No image. Just words.
Guess which one got more engagement?
Yep. The ugly one.
The response was almost double. Not just more replies. But deeper ones. Longer ones. With actual thought behind them.
It wasn’t the subject line. It wasn’t timing. It was the layout. Plain vs. polished.
People trust plain.
⚒️ Real Emails Feel Real
When’s the last time your friend emailed you a three-column layout with icons and footers?
Never.
That’s why real wins.
If your newsletter reads like a conversation, people will actually read it.
If it feels like a pitch deck, they’ll bounce.
The inbox is personal space. Respect that. Don’t show up in a suit and tie when the vibe is sweatpants and memes.
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🤖 Use This Prompt to Turn ChatGPT into a Newsletter Ghostwriter
Want to write plain-text emails that actually hit?
Try this:
Prompt 1:
“Act like a solopreneur writing an email to a friend about a breakthrough you had this week. Keep it real, raw, and casual.”
Prompt 2:
“Write a short plain-text newsletter in the style of Alex Hormozi. Bold. Contrarian. Direct. No design fluff.”
Prompt 3:
“Create a newsletter that sounds like a personal story shared at a bar, not a marketing piece. Include one insight.”
Prompt 4:
“Draft a newsletter rant about why beautiful email templates don’t work. Add personal frustration and results.”
Prompt 5:
“Write a plain-text email that sounds like a confessional. Something surprising, a little messy, and 100% human.”
🧠Think: Would I Say This Out Loud?
Next time you draft a newsletter, ask:
Would I say this to a friend face-to-face?
Or does it sound like a press release?
If the answer feels stiff, scrap it. Rewrite like you’re texting someone who actually cares. Keep it short. Punchy. Imperfect.
Because imperfect reads real.
And real beats pretty every single time.
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