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- đź“© Pick a Winning Niche
Have you ever felt lost trying to pick a niche for your newsletter?
I get it. It's overwhelming.
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But here's the truth: Most advice about picking a niche is dead wrong.
"Write about your passion," they say. BS.
Your passion won't pay the bills if you can't monetize it.
So let's cut through the noise. I've got a formula that works.
It's simple but powerful. Here it is:
What unique skills do you have?
What are you genuinely interested in?
How lucrative is the niche?
How exactly can you make money?
Now, let's talk money. Because that's what matters, right?
There are two main ways newsletters scale to 7-figures:
Sponsorships/ads
Selling your own products
But here's the kicker: Some niches are WAY more profitable than others.
The big money? It's in B2B software, SaaS, and personal finance.
Why? Because that's where the sponsors are.
Want to sell your own stuff? Focus on helping people make or save money.
It's not rocket science. It's business.
Now, here's the secret sauce: Your newsletter needs a job.
Not just any job. A specific, concrete job that solves a real problem.
"Make me smarter" won't cut it. Too vague.
"Help me use AI to 10x my productivity" – Now we're talking.
Remember: What's personal is universal. Solve one person's problem, you'll likely solve it for thousands.
But don't stop there. Go deeper.
Do you like fitness? Great. But "fitness" is too broad.
Try this: Fitness → Bodybuilding → How to bodybuild on a keto diet
See the difference?
Now, let's talk niches. Here are some hot ones:
Finance and investing
Luxury goods
B2B (especially marketing, HR, IT)
Sports betting
Local news
Hyper-niche, passionate audiences (think Star Wars fans or sneakerheads)
The key? Follow the money.
Pick a niche where people are already spending. Where there are sponsors hungry for your audience.
It's not about being passionate. It's about being strategic.
So, what's your move?
Are you ready to pick a winning niche and build a newsletter that actually makes money?
If you're serious about this, don't wait. Take action now.
Grab a pen. Write down your skills, interests, and potential niches.
Then, research. Find out where the money is flowing.
Your 7-figure newsletter starts with picking the right niche.
Make it count.
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