📩 Scaling While They’re Stalling

Most creators are still “building awareness” while sipping their third coffee.
I’m not wired for that pace. In the last 90 days, we doubled our list and doubled our revenue. Not through luck. Not through magic. Through a repeatable rhythm that runs even when I’m not staring at a screen.

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The secret? I stopped chasing trends and started chasing momentum. Most people think they need more content, more social posts, more noise. They’re wrong. You need a system that quietly compounds while everyone else is still figuring out what to post next.

My approach starts with one core channel that feeds everything else. For me, it’s my newsletter. Every piece of content I publish points back to it. Every ad, every tweet, every conversation has the same goal, feed the machine. The more consistent I am, the more the numbers climb without the usual grind.

Second, I engineer moments of urgency. Not fake scarcity. Real, time-bound hooks that make people act. For example, when I release a new resource, it’s only available for a set window. People know they can’t circle back later, so they make their move right away. That single tweak alone tripled my sign-ups over a weekend.

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Third, I leverage other people’s audiences. This is the simplest growth lever nobody talks about. I trade features with other newsletter creators, podcasters, or community owners. We cross-promote in a way that makes sense for both sides, and every time, the numbers spike. No massive ad budget, no complicated tech stack, just relationships and aligned goals.

While my competitors are still in brainstorming sessions, my system is already at work. They’re thinking about “building trust” while I’m already delivering value in people’s inboxes. They’re drafting their next campaign while mine is already running.

If you feel like growth has slowed to a crawl, the answer isn’t to shout louder. It’s to create a machine that works whether you’re grinding or sleeping. When you stack consistent traffic, real urgency, and strategic partnerships, doubling your results in a quarter isn’t some distant dream, it’s just the natural byproduct.

The gap between you and the next level isn’t as big as it looks. The difference is who’s moving and who’s stalling. Which side do you want to be on?

Your boss will think you’re a genius

You’re optimizing for growth. Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.

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