- Grow 📧 Monetize
- Posts
- 📩 Sleeping, Not Gone
Most brands try to wake a cold list by blasting it. Big segment, quick prayer, fingers crossed. We did that in the past. We stopped.
Now we use real engagement signals to find inbox-active people inside a dormant file, then warm them up deliberately.
In partnership with
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How it works
Pull the 90-day inactive segment. That’s your starting list, not your send list.
Match those emails against our Audience Bridge Identity Graph. We look for recent clicks across our broader network, including partner brands and newsletters.
Extract the recent clickers from that pool. These are not random ghosts. They are verified, inbox-active humans who just haven’t interacted with us lately.
Reintroduce them over a controlled 5-day send cycle. Short cadence, clear value, steady pacing.
What we saw
100% delivery
60%+ open rates
10%+ click rates
From subscribers who were previously dormant. Read that again.
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Why it works
We are not guessing. We are not leaning on an old open from months ago. We act on current, behavioral intent backed by second-party data, which surfaces the people who are still active in the email ecosystem right now.
“They’re not dead. They just stopped clicking your emails.”
Want to re-engage smarter
You do not need to email your whole dormant file and hope. Email the part of it that is clearly alive.
Before you go: better inbox placement starts here
If your emails are not landing in the inbox, nothing else matters. A handful of focused fixes often shift placement, opens, and clicks in a week or two. If you want to talk through the exact optimizations we use, book a call. We will walk you through the plan.
Time to reach out to your old friends, the right way.
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