- Grow 📧 Monetize
- Posts
- 📩 Stop Playing Nice
Everyone’s shouting into the void.
Tips. Templates. Threads. Threads about threads.
You're not being ignored because your ideas lack substance.
You're being ignored because you sound just like everyone else.
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The truth? Niceness doesn’t spread.
It’s safe. Polite. Predictable.
That might earn a nod, but it won’t keep attention.
If your newsletter is bland, it’ll sit quietly in inboxes like a dentist reminder.
You don’t need more tools. You need stronger positioning.
🚀 Be Bold or Be Forgotten
There are two types of newsletters:
Those that people skim and ignore.
Those that hit hard and stay on their minds.
What makes the second kind work?
Clear edges. A voice that divides. Confident opinions.
Strong newsletter writers aren’t aiming to please everyone.
They aim to leave a mark with the right readers.
You’re not writing a formal announcement. You’re crafting a message sharp enough to break through clutter.
That means challenging norms. Exposing fluff. Telling stories others avoid.
🧨 Want Proof? Read These Styles That Stick
Try these as a spark:
“I don’t care about SEO. Here's why people still care about what I write.”
“Everyone says to write daily. That’s lazy advice.”
“Most newsletters fade because they’re too nice.”
“I doubled my list by being more direct, less polite.”
“Soft writing gets skipped. Sharp writing gets remembered.”
Use them as subject lines or section headers.
Each one pulls curiosity and emotion.
Curiosity keeps people engaged. Emotion drives sharing.
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🛠️ Build a Backbone, Not Just a Brand
People remember outliers. Not rule-followers.
If you're playing it safe, you're blending in.
Instead:
Say something that actually matters, even if it feels uncomfortable.
Be specific. Be weird. Be sure.
Let your emails sound like you do when you’re done being polite.
That’s where your true style hides. And when that style is clear, your writing breathes.
A compact list that cares about your view carries more power than a large one filled with passive readers.
⚡Try This With ChatGPT
Prompt these for your next message:
“Write a punchy intro that challenges the idea of ‘writing daily.’”
“Create 5 subject lines with strong, contrary opinions on productivity myths.”
“Rewrite this paragraph to spark reactions and challenge expectations.”
“List unpopular takes on building an audience and add humor.”
“Write newsletter headlines that pull curiosity without cliché words.”
Test. Sharpen. Repeat.
🎯 Safe Writing Gets Skipped
If someone reads your email and forgets it five minutes later…
You’ve lost your shot.
The inbox isn’t gentle. It’s crowded.
Every subject line, every line of copy is a battle for attention.
So don’t write like you need permission.
Write like you respect your reader’s intelligence.
Like what you say has weight.
Because it does.
And when they feel that?
They remember. They share. They keep coming back.
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