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- 📩 Stop Wasting Time on Boring Content
The "experts" are wrong.
Churning out tons of random content doesn't work anymore. It's time for a new strategy.
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Most content marketing is a waste of time. Why create forgettable posts that no one reads? The smarter approach is to rally everything around one powerful idea.
The best content marketing is one clear idea marketed in multiple ways. Winning brands today build whole movements around a single, resonant concept.
To define your big idea, follow this 5-step process:
Use these prompts in any AI chat
Prompt 1. Start with your company's unique value proposition:
What is [COMPANY]'s core differentiator from competitors in [INDUSTRY]? What fundamental belief or approach drives [COMPANY]'s products/services?
Prompt 2. Brainstorm themes or ideas that encapsulate that unique value prop: Based on unique value proposition of [VALUE PROP], generate a list of 10 overarching themes or big ideas that capture this. The ideas should be broad enough to cover many content topics, but distinct enough to be ownable for the brand.
Prompt 3. Pressure-test your ideas with small experiments: Given these potential big content ideas for [COMPANY]: [LIST OF IDEAS], come up with 3 ways we could start testing audience response, like blogs, social posts, podcast interviews etc. Suggest specific execution examples."
Prompt 4. Once you've zeroed in on a winning idea, commit to it: Assuming [IDEA X] resonates best as central content theme, outline a plan for infusing it throughout our content strategy and tactics across editorial calendars, distribution channels, campaigns etc.
Prompt 5. Continually measure and optimize: For evaluating the performance of the central [IDEA X] content theme, what qualitative and quantitative metrics should we track beyond typical website/engagement numbers? How can we identify 'idea echoes' from customers, industry, competitors?
See how those make you curious? Great ideas grab attention and loyalty in our distracted world.
Don't be a generic content mill. Become an idea leader spreading one brilliant, bold concept that sticks in people's minds. Use coordinated content to amplify and reinforce it.
Click to use AI to define your big idea👇
85% of all AI Projects Fail, but AE Studio Delivers
If you have a big idea and think AI should be part of it, meet AE.
We’re a development, data science and design studio working with founders and execs on custom software solutions. We turn AI/ML ideas into realities–from chatbots to NLP and more.
Tell us about your visionary concept or work challenge and we’ll make it real. The secret to our success is treating your project as if it were our own startup.
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