Let's dive into this email list cleaning business.

I'm about to drop some truth bombs that will increase your open rates and click-through rates.

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Your list is bloated. Yep, I said it. And it's killing your sender reputation faster than a cat video kills productivity.

Here's the truth:

• Deadweight subscribers = emails in spam

• Engaged subscribers = emails in the inbox

It's that simple. But here's where it gets interesting...

The Snowball Effect You Didn't See Coming

Your current engagement affects more than just your existing subscribers. It determines the fate of every new signup.

Bad engagement? New subscribers are getting your masterpiece newsletters... in their spam folder. Ouch.

Good engagement? You're hitting the primary inbox jackpot.

So, what's a savvy marketer to do?

The Counterintuitive Way to Grow Your List

Ready for this? To grow your list, you need to shrink it first.

I know, I know. It sounds crazy. But trust me, I've been in this game longer than some of you have been alive.

Here's how to do it:

1. Create two segments:

   • Ghost Town: No opens in 60-90 days

   • Fake Fans: 100% opens, 0 clicks (hello, Apple Privacy Protection)

2. Ruthlessly unsubscribe these folks

3. Watch your engagement rates skyrocket

But wait, there's more!

The Win-Back Game: Playing Hard to Get

Now, before you go all trigger-happy and nuke half your list, let's talk about winning back those wandering eyes.

First off, accept that some people just aren't that into you. It's not you, it's them. (Okay, maybe it's a little bit you.)

Focus on making a killer first impression:

• Sexy subscriber flow

• Welcome sequence that makes them say, "Where have you been all my life?"

• Each new email is a chance to rekindle the flame

But for those who've gone cold, here's your game plan:

1. Set up a re-engagement sequence

   • Daily newsletter? Hit them after 10-14 days of silence

   • Weekly? Give it 21-30 days

2. Keep it short and sweet (2-4 emails max)

3. Remind them why you're hot stuff

   • "Hey, remember me? I'm the one who [insert your superpower]"

   • "We're cleaning the house, and you're on the chopping block."

   • "Here's how to stay in my good graces."

   • "Move me to your primary inbox, baby."

Now go forth and clean that list like your marketing life depends on it. Because, spoiler alert: it does.

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Regards,
Yar