📩 The Ugly Truth About Newsletters

And How to Fix It

Author

Captain YAR
July 25, 2024

Most newsletters suck.

There, I said it. They're ugly, boring, and a waste of inbox space. But yours doesn't have to be.

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Here's the deal:

  • Great design = Higher open rates

  • Higher open rates = More money in your pocket

Simple, right? Let's break it down.

4 Newsletter Sins You're Probably Committing:

  1. Treating your newsletter like a blog post

  2. Offering just one piece of content (snooze)

  3. Ignoring the power of skimmability

  4. Forgetting personality exists

But don't worry, I've got you covered.

The Newsletter Glow-Up Checklist:

  • Header branding (yours + sponsor's)

  • Colorful section headings (all caps, baby)

  • Boxes or dividers (make it pop)

  • Table of contents (tease 'em)

  • Clear headlines and subheads

  • Brand emoji in the subject line (stand out)

  • Read time (if it's under 5 minutes)

  • Your signature (get personal)

  • One primary color (not fifty)

  • Bold, underlined links (boost that CTR)

  • Simple fonts (legibility is king)

  • 600px body width, one column (mobile-friendly)

And here's the kicker: You don't need fancy design skills or an expensive designer to make this happen.

Want to see these principles in action? Check out these newsletter rockstars:

  1. Morning Brew (the $100M golden child)

  2. The Hustle (witty AF)

  3. The Publish Press (creator economy news in 5 min)

  4. 1440 Daily Digest (55% open rates, 'nuff said)

  5. Justin Welsh (proof that simplicity wins)

Look, your readers' time is precious. Don't waste it with a crappy newsletter. Give them something worth opening every single time.

Remember: A well-designed newsletter isn't just pretty – it's a money-making machine.

Ready to turn your newsletter from zero to hero? Hit reply and let me know which tip you're implementing first.

Let's make some inbox magic happen.

P.S. Do you know someone with an ugly newsletter? Do them (and their readers) a favor – forward this email their way.

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Regards,
Yar