📩 Want More Clicks?

If you write a newsletter or plan to launch one, this issue is for you. Pretty layouts and clever lines help, but clicks come from clear systems.
Let’s study how five giants - 1440, Morning Brew, The Hustle, TLDR, and The Skimm - nudge readers to tap through, then turn those lessons into simple moves you can copy.

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1440: Let Facts Drive the Click

The play is simple. Short, neutral summaries link out to trusted sources. The link is part of the sentence, not a bolt-on button. Sections end with curiosity nuggets that reward a tap. This builds a habit of clicking because readers expect value on the other side. Want a quick peek at the mindset behind it? Read this tight overview of the 1440 approach: Peek inside 1440’s trust engine. (1440) Steal it: treat links like answers. Add them at the moment curiosity peaks. Keep the layout calm so links stand out.

Morning Brew: Make the Scroll Feel Like a Game

Morning Brew turns clicks into a little game with playful lines, quick polls, and smart link placement. A big engine behind this is referrals that reward readers for bringing friends. Curious how that system works behind the scenes? This teardown shows the ladder in plain terms: The playbook behind Morning Brew’s referral ladder. (sparkloop.app) Steal it: let humor carry the link. Place the link on the punchline. Use light referral goals with visible progress to keep readers engaged.

The Hustle: Lead With Story, Then Bridge to Your Product

The Hustle hooks with quirky stories and clear takeaways. Many placements now point to HubSpot tools, yet the content reads like useful advice first. That pairing works because the story earns trust before the product bridge appears. For context on the connection, see the official note on the acquisition: Why HubSpot bought The Hustle. (HubSpot) Steal it: solve a real reader task in the story, then link to the tool that helps finish the job.

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TLDR: Label Links So No One Has to Guess

TLDR makes clicking effortless with bullet lists, read-time notes, and labels like [GitHub], [AI Tool], or [Blog]. That clarity saves time and builds trust. Usability research backs this up: vague link text lowers confidence. See why “Learn more” is weak and what to write instead: Proof that clear link text boosts clicks. (Nielsen Norman Group) Steal it: label every link with type and value. Add read time when it helps. Promise something specific and deliver it on the landing page.

The Skimm: Make Links Part of Daily Habits

The Skimm blends news with little nudges that help readers plan a week. Short prompts at the top set the tone, lifestyle picks feel like friendly tips, and utility links encourage actions like adding an item to a calendar. Steal it: wrap a link inside a routine. Think weekly planner items, quick checklists, or reminders tied to common tasks.

What You Can Swipe Right Away

From 1440: link where curiosity peaks, not at the very end.
From Morning Brew: make the link the punchline.
From The Hustle: earn the link with a story that solves a problem.
From TLDR: label the link so the destination is obvious.
From The Skimm: tie links to habits readers already have.

15 Quick Tactics to Test This Week

Structural
– Add a short “Read more” after each blurb when a deeper source exists
– Use [Label] tags like [Guide], [Tool], [Case Study]
– Place curiosity links inside paragraphs, not only in buttons
– Use referral milestones with visible progress
– Add jump links for long sends

Visual
– Add a simple chart or graphic as a tap target
– Use button-style links with tight verbs
– Use a single tasteful GIF to tease a result
– Use emoji in section headers to aid scanning
– Add a footer link for “View more” or share prompts

Psych
– Tease just enough so the landing page completes the thought
– Gentle scarcity works when it is real and specific
– Link to helpful outcomes like “Add to calendar” or “Try the checklist”
– Place one curiosity link near the top to set momentum
– Invite replies with a question and log themes for future links

Final Thought

Clicks grow when readers trust that every link respects their time. Keep labels clear, place links where curiosity peaks, and make the next step feel useful. Design for trust, and the tap will follow.

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