📩 Want more clicks?

Why the smartest newsletters don’t chase clicks. They engineer them.

If you run a newsletter, this one is for you. You can have a clean layout, sharp copy, even a 60 percent open rate. If the links don’t pull their weight, the issue lands with a thud.

Here are five outfits that turn attention into action, and the moves you can borrow today.

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1) 1440

Let the facts do the selling.
Short, neutral summaries point to credible sources. No fluff. No bait. Trust compounds, and clicks ride along. Links live inside the narrative, not bolted on at the end. The “Etcetera” section tosses in oddball reads that spark curiosity without feeling cheap.

Try this: fold links into the sentence where curiosity peaks. Keep design spare so links stand out. Treat destinations like value promises, not afterthoughts.

2) Morning Brew

Make the scroll feel like a game.
Headlines wink. CTAs hide inside jokes or curiosity lines. Referral rewards add a reason to share, then share again. Quick polls and charts double as click magnets. The tone is breezy and human, which makes clicking feel like banter, not labor.

Try this: wrap one CTA in a playful line up top, then backstop it with a referral nudge later. Humor first, action second, friction low.

3) The Hustle

Story first, sale second.
They open with a hooky tale, then pivot to a useful takeaway. Many sponsors are HubSpot products, but the pitch sits inside the lesson, not outside it. Readers feel entertained, then helped, then invited to click for more.

Try this: lead with a weird detail or tension line. Teach something real. Only then offer the product link as the natural next step.

4) TLDR

Label links so people know exactly what they’ll get.
Bulleted curation, clean labels, no surprises. A link might read [GitHub] or [AI Tool] or [Blog Post]. Many items include a read time like “4 min read,” so commitment is obvious. It feels fast because it is fast.

Try this: add square-bracket labels to your links, include read times on long pieces, and group by category so scanning is effortless.

5) The Skimm

Make every link a life helper.
The top “But first” block points to a single, timely action. Shopping picks, calendar nudges, quick routines that make the week easier. CTAs sound like habits: “Add to calendar,” “Plan it,” “Shop it,” “Save this.”

Try this: pair one timely, useful link at the top with a clear verb. Build a rhythm readers can plan around.

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What you can swipe at a glance

15 click boosters you can test this week

Structural wins

• “Read more” link after each blurb

• TLDR-style [Label] tags on links

• Curiosity link inside the paragraph, not only at the end

• Referral links with visible progress rewards

• Jump links for long issues so readers can hop around

Visual hooks

• Clickable charts or mini graphics that lead to the full piece

• Bold, button-style CTAs for the one action that matters

• A single GIF or meme that tees up a link

• Simple emoji in section headers used sparingly

• Footer “View all” or “Share this” links for late scrollers

Psych triggers

• Tease the value, make the click earn the rest

• Light FOMO when honest, like “100 spots left”

• Outcome-based links: “Add to calendar,” “Get the checklist”

• One curiosity CTA near the top, another near the bottom

• Invite a quick reply: “Want the full breakdown? Click and reply”

Before you go

I can help in three ways: Smart Feed brings steady, high-intent subscribers to your list. Smart Pixel turns anonymous visitors into verified emails without extra forms. Smart Delivery keeps your messages in the inbox and out of the junk pile. If you want details, book a call and we’ll map the fastest win for your list.

Final thought

Clicks aren’t about pushing harder. They’re about designing smarter. Earn the click with trust and clarity. Then scale it.

PS
If you want help implementing any of this, or want my take on which tactics fit your audience, hit reply. I’ll point you in the right direction.

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