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- 📩 Why You Need a Welcome Sequence
Your welcome sequence needs a major overhaul.
Are your welcome emails boring introductions and hard sells? It's no wonder they're not working.
Offer pure value first. Build trust. Then, introduce your product.
In partnership with
Emailers, wake up—your welcome sequence isn't working and is likely losing you money. It's an unmitigated disaster, leaving dollars on the table with every new subscriber.
A welcome sequence is a set of emails sent automatically to new subscribers. It doesn't matter when they signed up. It's your first impression and a chance to build rapport.
Let me guess - your sequence is a sad string of boring "get to know us" fluff followed by a sudden tsunami of sales. Nobody's buying!
Here's the real secret to welcome sequences that convert. First, give massive value upfront with no strings attached. Be generous to a fault share your best tips, strategies, inside info. Go overboard, giving before you ever ask for anything in return.
Build that critical know-like-trust factor first. Then, and only then, can you keep people's attention.
Send five pure-value emails first. There are no abrupt pivots, only a smooth transition from a helpful hero to a trusted seller. The number of emails can vary based on your industry and the cost of your product. The more expensive the product or service, the more value you need to give.
The next five emails? It's time to introduce your product. You will outline its benefits and deal with objections. Then, you will close the sale. But do it smart. By now, they trust you.
Send your emails every 2-3 days. This keeps your audience engaged without overwhelming them. Find the sweet spot that works for your audience. Too frequent, and you’re annoying. Too sparse, and they forget you.
But don't take my word for it. Go hunt down the most successful welcome sequences in your niche. Do the same.
I use Beehiiv to set up my welcome sequence. It's easy to create any welcome email chain you need.
Here’s a referral link. Use code YS20 for a 20% discount to get you started.
Ready to fix your sequence? Try it and see the difference.
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