- Grow š§ Monetize
- Posts
- š© Your List Isn't Broken, Your Model Is
š© Your List Isn't Broken, Your Model Is
𤯠Everyoneās Chasing Ads, Thatās the Wrong Game
Everyone and their dog is slapping sponsor banners on newsletters like it's 2012.
Why? Because it's the default advice.
Sponsors want scale. Most newsletters donāt have it.
So you chase volume, burn out, and still feel like you're underwater.
The portfolio that's automatically up to date with your work.
Authory saves you hours with a portfolio that's always up to date.
Get backups of all your articles.
Be ready to impress potential clients and employers, anytime.
Here's the pivot nobody teaches:
Monetize readers without selling ads.
Start treating your audience like a micro-market, not traffic.
You donāt need a brand deal when you build your own path.
Letās break this down.
š§ Build a āSilent Ladderā Instead of a Sponsor Deck
Thereās a smarter model. It looks like this:
Step 1: Build deep trust via writing , not reach.
Focus on readers who click and reply, not the ones who skim.
Step 2: Segment your readers manually.
Yes, even if you use ConvertKit, Beehiiv, or MailerLite. Tag readers by clicks and responses.
Step 3: Send specific flows to warm pockets.
Not one-size-fits-none broadcasts.
Step 4: Let the audience tell you what they want.
Create low-effort, high-relevance digital offers just for them, but without the mass-market noise.
š What Works? Specific, Low-Lift āMicro Productsā
Iāve seen creators turn PDFs, airtable templates, or 3-video lessons into entire business lines.
What matters isn't how polished it looks.
It's whether it solves the right problem for the right subgroup.
Examples:
A 1-week daily email crash course on āHow to prep for your first sponsorship pitchā
A Notion workspace for newsletter operators managing their outreach and content calendar
A video breakdown of 3 actual monetization experiments (and what flopped)
A swipe vault of 10 segmentation flows based on reader behavior (click > reply > open > ignore)
A form-based calculator to assess when youāre ready to switch from Substack to Beehiiv
You donāt need funnels. You need relevance.
š Still Building a List Like It's 2017?
Mass growth is tempting. But depth wins.
If you're only playing for eyeballs, you're in the wrong league.
Try this instead:
š Identify your 20 most active subscribers
š Build something unscalable for them
š Watch what happens when you make it personal
The shift from broadcaster to curator is where real leverage starts.
Want to explore how to blueprint your first micro product? Start with your top clicked link and reverse-engineer the pain behind it.
Grow smarter: Reallocate ad spend, boost ROAS with affiliates
Ad spend keeps climbing. ROAS? Not so much.
The smartest Amazon sellers arenāt spending moreātheyāre spending smarter.
The Affiliate Shift Calculator models what could happen if you reallocated a portion of your ad budget into affiliate marketing.
Built for sellers doing $5M+ on Amazon.
š¤ ChatGPT Prompt Examples for Real Results
No toy prompts. These are battle-tested. Copy-paste and adapt:
š§© Prompt #1:
āYou are an email strategist. Analyze the following email and rewrite it as a behavioral segmentation funnel that detects interest in paid content, based on reader clicks. Output the email copy and decision tree.ā
š¬ Prompt #2:
āAs a digital product creator, generate 5 one-week micro-product ideas based on this newsletter niche: [Insert niche]. Each idea must include title, delivery format, reader problem it solves, and the unique angle.ā
š Prompt #3:
āAct like an email growth consultant. I want to convert readers who click on tips about ads into a specialized monetization sequence. Write a 3-part sequence that warms them up and introduces a toolkit without hard pitching.ā
š Prompt #4:
āYou are a SaaS copywriter. Iām building a paid resource for creators that includes a Notion dashboard. Write the 3-email launch sequence, including curiosity hooks, benefit-led copy, and follow-up nudges.ā
š Prompt #5:
āImagine I run a newsletter about building side projects. Based on my last 3 issues (summarized below), what paid content would resonate best with readers who clicked on monetization strategies but not affiliate links?ā
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