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- 📩 Your Newsletter Is NOT a Media Company 🧨
Let’s kill a myth.
If your email reads like a startup blog married a newspaper and had a boring baby… you're doing it wrong.
You’re not the Wall Street Journal. You're not a press release machine. You're not a content farm.
You're a person. Writing to people. In their inbox. Their real inbox, next to stuff from friends and family.
If your goal is attention, why are you acting like a brand built for noise?
Start acting like someone worth reading.
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📬 Your Reader Doesn’t Want “Updates”
The inbox isn’t a timeline. It’s not LinkedIn. It’s not X.
People don’t scroll emails looking for clever intros or safe summaries. They open something when they think, “this one’s for me.”
Think about what you read in your inbox.
It’s usually from someone who:
Feels real
Sounds human
Writes like they talk
Shares things they actually believe
That’s your advantage. The big guys can’t touch that.
They’ve got legal. They’ve got “brand tone guides.” They’ve got meetings about commas.
You don’t.
⚙️ Don’t Build a Media Company, Build a Message
There’s a difference between publishing and persuading.
Publishing is easy. Write, send, repeat.
Persuading is rare. You say something that lands. That shifts thinking. That makes someone nod, or laugh, or rethink their habits.
Most newsletters fail because they chase the appearance of authority.
They use headlines like:
“This Week’s Insights You Missed”
“5 Trends Shaping the Future of AI”
“Let’s Talk About What’s Next”
Sounds smart. Feels safe. Means nothing.
Your real power is the personal take. The punchy insight. The single paragraph that sticks like gum on a shoe.
Write what you actually think. Then hit send.
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🧠Try This Instead
Build your email like a mini-story:
Hook: Say something real. Or bold. Or unexpected.
Insight: Share the thing you noticed, or the thing you tried, or the thing you think people get wrong.
Prompt: Ask one simple question your reader can chew on for the rest of the day.
Not “content.” Not “media.” Just clarity.
That’s what people remember.
🛠️ 5 ChatGPT Prompts to Reinvent Your Emails
Use these to break your own format and try something bolder:
“Write a contrarian opinion about [niche] in a punchy paragraph.”
“Turn a recent mistake into a lesson worth sharing in a casual tone.”
“Write a newsletter intro that uses a strong metaphor to hook attention.”
“Summarize a polarizing take about [industry] in 3 sentences.”
“Create a story-driven email that ends with a rhetorical question.”
Don’t just teach. Tell stories. Make people feel something.
🎯 Think About This
Are you building a newsletter?
Or are you building trust?
One is replaceable. The other sticks.
Drop the script. Say what matters. Say it clearly. Say it like a human.
The rest? It takes care of itself.
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